A smooth multi-channel buying experience
Being with a smart phone can learn about your products, compare prices with other retailers, and get recommendations (or warnings) about your customer service before setting foot in your store. Providing a seamless buying experience starts with understanding the different types of information your customers are looking for, and then making it quick and easy to access it across all channels.
Centralized personal data
Making the buying process fast, every customer’s details must flow easily and perfectly through all transactions, whether online or in the store. For example, once customers enter their data online, they shouldn’t have to stand around in the store while a sales associate rekeys the same data into the POS system.
Knowledgeable store associates
Nowadays the consumers research about the online products about its quality. However, once in the store they often need help understanding the many features, functionalities, and differences in brands, especially with technology products. Smart retailers equip their sales teams with tablets, digital displays and other tools to help them instantly access the information needed to answer questions and help customers make informed buying decisions.
A personalized buying experience
These days, just about everyone is overwhelmed with off-target marketing messages and unwanted information. making the customer feel as a private delivery, collecting as much data about them as possible in order to provide targeted advertising, emails, product recommendations and special deals that attract rather than push customers away.
In-store price matching
Thanks to the Internet, customers can learn all about a product before coming into your store. At the same time, they can also pull out their smartphones to compare competitor pricing while in your store. To avoid losing customers to a competitor’s lower price, train your sales associates to know when it’s okay to match prices and give them the authority to do so.