The Best solution to run your restaurant business successfully is by using Unavupos. If you think otherwise, it just may lead you towards a loss, as all the restaurants in the area might already have upgraded to the next, faster and cheaper platform. The traditional POS software seems to be ineffective, so we have created a new generation pos such as Unavu POS provides a user-friendly interface that is easy and appealing.
Unavu Restaurants’ Inventory Software
Unavu POS gives the freedom of updating the software every time a window pops up. The software takes care of everything, making you stop worrying about every problem you can recoup the investment within 10–12 months. This is not a bad bargain considering the benefits it has to offer. It is a business tool that delivers a return on investment. You just have to measure how quickly you’re going to get that return.
You need to work to identify what procedures will guarantee you a success, and all that, from a combination of hardware and software, promising to give you true tangible benefits.
Unavu Point of sale system stores the details of all your customers and they can be easily retrieved, just by entering their names in the system. You can scan your client’s preferences, interests, contact details, even birthdays, in short, their entire purchase history faster. Furthermore, with this information, you can provide incentives, special discounts and promotions to entice the customers. considering this information to develop customer loyalty also increases the chances for both, up-selling and cross-selling.
By keep on updating of inventory levels, customer preferences, and increased sales, your Unavu application can produce accurate reports that easily projects the state of your business. You can control any desired specifications that might be underperforming or creating a problem. As these accurate reports are updated on the database, it results that now each unit need not have to generate individual paperwork. The minimized paperwork and goals help the accounting process operate quickly.
Seasonal trends can’t be forecasted just by flicking through past records. Your Unavu POS system has a built-in inventory management tool so you can access the details of recent fluctuations in the demand. You are able to view and track the inventory, accurate up to the last product. For example, the shortage of stock like vegetables, flour, oil will be easily noticed by your management system and so you’ll be able to easily calculate how many of an item you need to order.
A survey conducted by the National Restaurant Association (USA), shows most successful restaurants are able to flourish due to the a loyal customer base, with regular customers making up 71 percent of sales at QSRs, 68 percent of sales at fast-casual operations, 64 percent at casual-dining establishments, 63 percent at family-dining eateries and 51 percent at fine-dining restaurants. There is only one reason for a regular customer – satisfaction.
There are basically three types of customers for a restaurant. The first type are customers that come in once or twice, but never again. The second type are customers that come in every now and then, but not often at all. The third type are regulars. These are the people that your staff recognizes because they come in often enough to make an impression. Regulars are more important to a restaurant’s success because the more regulars you have, the more likely it is that you are doing something right.
The question is, how do you convert customers in the first two groups to customers in the third group?
As per various surveys the following parameters are which influence the customer to be loyal
1. Food quality
2. Menu selection
3. Menu pricing and value satisfaction
4. Waiting times
5. Promptness of service
6. Professionalism and friendliness of server(s)
7. Server’s knowledge of menu
8. Ambiance and feel
9. Restaurant location
10. Overall restaurant experience
11. Special treatment for repeat customers (loyalty programs, custom offers)
12. Queue management
Home deliveries and take aways typically have some additional parameters such as ease of placing the order, packaging and promptness of delivery. Surprisingly, discounts maybe good to attract new customers, but not to retain them – retention solely depends on the customer satisfaction. Along with good food and great service, it is also important to make repeat customers feel privileged. For example Dumaadum, a Pune based QSR chain, saw an increase of 25% in the number of repeat customer orders and visits after introducing the loyalty program and running targeted campaigns for NRO (not recently ordered) customers.
“Restaurant operators today are much savvier about attracting repeat customers and maintaining their loyalty,” said Hudson Riehle, senior vice president of the NRA’s Research & Knowledge Group. “They are utilizing new technologies and tactics to engage, retain and enlarge a loyal customer base.”
To achieve customer satisfaction, apart from the organic ways, there are other ways to enable a restaurant to increase customer retention:
1. Reward/Loyalty Programs
2. Targeted & personalized customer campaigns
3. Regular feedback and corrective actions wherever necessary
A lot of restaurateurs enable feedback mechanism, but the question is – how many take corrective actions based on the feedback? It is important to acknowledge positive and especially negative feedbacks. For positive feedback a simple SMS thanking the customer can do wonders whereas for negative feedbacks it is important to notify the customer what corrective steps have been taken. Just the fact that the restaurant has taken the customer feedback seriously, makes the customer feel valued. If the restaurant is truly at fault, the customer can even be offered a coupon or a discount to make up for it.
The most important thing is to ensure that a customer is not lost. Most restaurants spend much more effort and funds on getting new customers rather than retaining existing ones – there needs to be a balance of both. The last thing a loyal customer wants to hear is of offers available only for ‘new’ customers!