Every other restaurant management guide in the world talks about how sales in your restaurant can be boosted by increasing footfalls to your restaurant, increasing the frequency of your customers’ visits, and getting them to spend more during each visit. In the restaurant industry, there are a number of tried-and-tested and creative new ways to increase your profit margins.
So, if you’re interested in bringing new customers through the doors, or in getting existing customers to spend more (and attend more), this techniques should give you insight into what you can do to run a highly profitable restaurant business.
1. Redesign Your Menu
Designing a restaurant menu is one of the most important steps in increasing your profits. Best practices include placing your high-profit items in the upper right corner of the menu since that is where people first look, making these items stand out by enclosing them in a box, or turning them into combos so as to make customers feel they are spending less for more.
Another important factor is the amount of descriptive terminology used. You must also consider removing the currency sign, as reports have revealed that people tend to spend more when they don’t see it on the menu.
2. Use Upsells Effectively
Upselling is a proven technique for increasing restaurant sales. It is very useful to increase sales. However, this technique requires thorough training of your wait staff. They need to demonstrate that they are knowledgeable about different palates and understand their customer well. Their suggestions must be valued and not intrusive in nature. Remember, adding a dessert or an appetiser here and there makes all the difference!
3.Stay Ahead of the Game with Technology
With technology penetrating across industries to make processes simpler, you can also turn your restaurant into an extremely profitable business by setting up the right tools and software. The POS + SCM system has redefined restaurant management with its features like KOT, order management, streamlining billing process, inventory management, theft control, privacy settings, easy access across outlets and many more.
Most importantly, it helps in controlling wastage of food and increases labour efficiency, therefore cutting down the biggest cost. The best part – it can be used online and offline for those who are always on the go!
These software are built to maximise revenue and minimise loss, and restaurateurs must make the most of them.